There are two aspects to Reed Business Information's past and future success: our vision of how best to meet our customers' needs and the values that we live by as a company. These drive us forward as an industry leader and focus our efforts on the opportunities that lie ahead.

Our mission

'To achieve continued growth by being the first choice information provider for our customers.'

Our goals:

• Achieving product superiority: that means developing our products and services so that in the eyes of our customers, they are the best
  
  
• Building a higher performance organisation: we strive for a challenging and ambitious culture at RBI and are always look out for opportunities to drive new revenue and be more cost effective
  
  
• Improving sales and marketing effectiveness: we are working hard to raise our game in display sales and maintain our high standards in directory, classified and recruitment sales, and in marketing
  
  
• Remaining the UK's leading recruitment player: in individual markets we are reinforcing the position of our print brands as the marketplace for jobs, but we're also aggressively targeting online recruitment revenues