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RBI-UK Online creative specifications |
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RBI network |
Websites |
Copy / Creative changes allowed |
Non acceptable ads |
Animation length |
Ad capping |
Targeting |
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| General
creative guidelines |
Reed Business Information
websites are able to run any kind of rich media or 3rd party delivered ad
placement, but is in consultation with the site owner |
Not all publishers carry all
formats and ad sizes. Those sizes in bold are part of the IAB universal ad
package |
I per week with 3 working days
notice, 1per month for landing spots for floating ads and 2 per month with 5
working days notice for in stream units |
We do not accept ads which mimic
Reed Business Information editorial content or style |
The shorter of three rotations or
30 seconds |
Ad capping will be controlled
through our Adserver and not by any 3rd party server |
All ads can be geographically
targetted |
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Format category |
Type |
Format (WxH) Standard size and
maximum physical expansion size |
Option |
File size (Initial file downloads
only) |
Audio/Vision Initiation |
Animation length |
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| In page
units |
Banners |
Full banner |
468x60 standard, expands to a
max of 468x350 |
Gif or Rich media file |
Under 20KB |
User Initiated (on Click) |
Max 30 seconds |
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Half banner |
234x60 standard, expands to a
max of 234x350 |
Gif or Rich media file |
Under 15KB |
User Initiated (on Click) |
Max 30 seconds |
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Leaderboard |
728x90 standard, expands to a
max of 728x350 |
Gif or Rich media file |
Under 30KB |
User Initiated (on Click) |
Max 30 seconds |
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Buttons |
Button 1 |
120x60 |
Gif or Rich media file |
Under 10 KB |
User Initiated (on Click) |
Max 30 seconds |
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Button 2 |
120x90 |
Gif or Rich media file |
Under 10KB |
User Initiated (on Click) |
Max 30 seconds |
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Vertical bar |
120x240 |
Gif or Rich media file |
Under 20KB |
User Initiated (on Click) |
Max 30 seconds |
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Text link |
Text links |
120x60 |
Text only |
NA |
NA |
NA |
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Skyscrapers |
Wide Skyscrapers |
160x600 standard, expands to a
max of 350x600 |
Gif or Rich media file |
Under 30KB |
User Initiated (on Click) |
Max 30 seconds |
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Skyscraper |
120x600 standard, expands to a
max of 350x600 |
Gif or Rich media file |
Under 25KB |
User Initiated (on Click) |
Max 30 seconds |
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Half page ad |
300x600 |
Gif or Rich media file |
Under 40KB |
User Initiated (on Click) |
Max 30 seconds |
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MPU (Message plus unit) and
Rectangles |
Rectangle |
180x150 standard, expands to a
max of 500x500 |
Gif or Rich media file |
Under 20KB |
User Initiated (on Click) |
Max 30 seconds |
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Square Pop-up |
250x250 standard, expands to a
max of 500x500 |
Gif or Rich media file |
Under 20KB |
User Initiated (on Click) |
Max 30 seconds |
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Medium rectangle |
300x250 standard, expands to a
max of 500x500 |
Gif or Rich media file |
Under 30KB |
User Initiated (on Click) |
Max 30 seconds |
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Vertical rectangle |
240x400 standard, expands to a
max# of 500x500 |
Gif or Rich media file |
Under 30KB |
User Initiated (on Click) |
Max 30 seconds |
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Large rectangle |
336x280 standard, expands to a
max of 500x500 |
Gif or Rich media file |
Under 30KB |
User Initiated (on Click) |
Max 30 seconds |
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Expandable units |
User initiated expandable ads and
non user initiated expandable ads |
As above per specification |
Rich media file |
Under 40KB |
User initiated (On click) |
Max 30 seconds |
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Labelling for in page units
except text links |
In page units embedded tag |
Technical frequency |
Initial file download |
Controls for expandable units |
Interactivity |
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| In page
units notes |
Label="Advertisement",
Font=16 pt |
Supply .swf files or redirects
with click TAG embedded |
One per campaign, per user, per
session per site for expandable units. RBI Ad network and servers will count
a session by site |
As above, further downloads must
be user initiated |
Control = "Close X",
Font = 16 pt, Location = On Edge of Original (Non-expanded) unit, Feature =
Enable Mouse-Off Retraction |
All interactivity must be user
initiated, On load audio off, click to turn on, No cookies to be written to
local machine |
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RBI-UK Online creative specifications |
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Format category |
Type |
Format (WxH) Standard size and
maximum physical expansion size |
Option |
File size (Initial file downloads
only) |
Audio/Vision Initiation |
Animation length |
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| Over the
page units |
Pop ups and pop unders |
Pop under |
720x300 |
Gif or Rich media file |
50K images, 50K flash |
User Initiated (on Click) |
Max 30 seconds |
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Pop up 1 |
250x250 |
Gif or Rich media file |
30K images, 40K flash |
User Initiated (on Click) |
Max 30 seconds |
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Pop up 2 |
300x250 |
Gif or Rich media file |
30K images, 40K flash |
User Initiated (on Click) |
Max 30 seconds |
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Pop up large |
550x480 |
Gif or Rich media file |
30K images, 40K flash |
User Initiated (on Click) |
Max 30 seconds |
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Floating Ads |
Overlay DHTML |
Can be served out of all the
over the page and in page units |
Rich media file |
Under 40KB |
User Initiated (on Click) |
Max 30 seconds |
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Landing spots for Floating Ads |
Landing page |
NA |
NA |
NA |
User Initiated (on Click) |
Max 30 seconds |
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Between the page units |
Transition Ads |
Can be served out of all the
over the page and in page units |
Rich media file |
Under 30KB |
User initiated (on Click) /
Publisher set user expectation |
Max 30 seconds |
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Between the page units |
Transition Ads |
Can be served out of all the
over the page and in page units |
Rich media file |
Under 30KB |
User initiated (on Click) /
Publisher set user expectation |
Max 30 seconds |
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Labelling for over the page
units |
In page units embedded tag |
Technical frequency |
Initial file download |
Controls for over the page units |
Over the page units definition |
Interactivity |
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| Over
the page units notes |
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Label="Advertisement",
Font=16 pt, Location=Above the fold (Top of Ad) |
Supply .swf files or redirects
with click TAG embedded |
One per campaign, per user, per
session per site for both pop-ups and pop-under. One per campaign, per user,
per session per site for floating ads, between the page units and streamed
video. RBI Ad network and servers will count a session by site with user
distributed frequency. User frequency defined as any 4 hour period. |
As above, further downloads must
be user initiated |
Floating Ads:
Control = "Close X", Font = 16 pt, Location = Fixed placement at
the location of the first completely visible frame. Between the page units: Control =
"Skip Advertisement", Font = 16 pt, Location = Above the Fold in
Lower Right Corner |
Definition: Any advertising
experience that utilizes a web browser initiated additional window to deliver
an ad impression either directly or below the existing browser experience |
All interactivity must be user
initiated, On load audio off, click to turn on, No cookies to be written to
local machine, 4 days required for testing file size, format and duration by
agreement |
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RBI-UK Online creative specifications |
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Format Category |
Type |
Format (WxH) Standard size and
maximum physical expansion size |
Option |
File size (Initial file downloads
only) |
Audio/Vision Initiation |
Animation length |
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Media specification |
Overlay/Floating ad |
Standard overlay |
Flash creative |
Requires a transparent background |
Under 30k |
User initiated (on Click) /
Publisher set user expectation |
Max 30 seconds |
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Toast overlay |
Flash creative |
Requires a transparent background |
Under 100K |
User initiated (on Click) /
Publisher set user expectation |
Max 30 seconds |
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Page peel |
10% of page or 100x100 max when
docked. Expanding up to 25% of page or 300x300 when fully expanded, Flash
creative or rich media. |
Requires a transparent
background, click through from when the peel reveals |
Under 40K |
User initiated (on Click) /
Publisher set user expectation, should react to initial state on mouse off |
Max 30 seconds |
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Expand |
Expand banner |
468x60 ad that expands to a
maximum 468x350 |
Expands in response to user
action, eg mouse over |
Either 15K in total or have an
initial load of 15K with the option for a further 30K in response to the user
action |
User initiated (on click) /
Publisher set user expectation |
Max 30 seconds |
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Expand skyscraper |
120x600 or 160x600 ad that
expands to a maximum 350x600 |
Expands in response to user
action, eg mouse over |
Either 20K in total or have an
initial load of 20K with the option for a further 35K in response to the user
action |
User initiated (on click) /
Publisher set user expectation |
Max 30 seconds |
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Overlay/Floating ad to in page
unit |
Overlay to banner |
Flash creative that appears on a
transparent background over a web page |
Goes into or docking within a
banner ad on the current page |
Under 100K |
User initiated (on Click) /
Publisher set user expectation |
Max 30 seconds before docking into
the banner position |
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Overlay to skyscraper |
Flash creative that appears on a
transparent background over a web page |
Goes into a docking within a
skyscraper ad on the current page |
Under 100K |
User initiated (on Click) /
Publisher set user expectation |
Max 30 seconds before docking into
the skyscraper position |
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In page unit to overlay/Floating
ad |
Banner to overlay |
Flash creative that starts
within a 468x60 banner |
Leaves from or launching out onto
the page, appearing on a transparent background |
Under 100K |
User initiated (on click) /
Publisher set user expectation |
Max 30 seconds before moving into
the overlay position |
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Skyscraper to overlay |
Flash creative that starts
within a 120x600 or 160x600 skyscraper |
Leaves from or launching out onto
the page, appearing on a transparent background |
Under 100K |
User initiated (on click) /
Publisher set user expectation |
Max 30 seconds before moving into
the overlay position |
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Transition |
Transition |
An interstitial ad that plays
between two web pages when a user clicks a link. |
The ad automatically closes
itself and shows the web page the user requested when it has finished playing |
As per ad specifications |
User initiated (on Click) /
Publisher set user expectation |
Max 15 seconds before moving to
the next page |
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Toast popup |
Toast popup |
400x300 flash popup |
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Under 100K |
User initiated (on click) /
Publisher set user expectation |
Max 30 seconds |
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Video |
Video banner |
Flash creative that detects the
user's connection speed and plays an appropriate video in the flash (.swf)
file format |
The video is a separate file from
the overlay but appears as part of the creative |
Up to 2.2 MB for non polite
streaming |
User initiated (on Click) /
Publisher set user expectation |
Max 30 seconds |
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Video button |
Flash creative that detects the
user's connection speed and plays an appropriate video in the flash (.swf)
file format |
The video is a separate file from
the overlay but appears as part of the creative |
Up to 2.2 MB for non polite
streaming |
User initiated (on Click) /
Publisher set user expectation |
Max 30 seconds |
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Video overlay |
A flash creative of up to 100K
that appears on a transparent background over a web page, detects the user's
connection speed and plays an appropriate video in the flash (.swf) file
format |
The video is a separate file from
the overlay but appears as part of the creative |
Up to 2.2 MB for non polite
streaming |
User initiated (on Click) /
Publisher set user expectation |
Max 30 seconds |
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Video rectangle |
A flash rectangle ad that
detects the user's connection speed and plays an appropriate video in the
flash (.swf) file format |
The video is a separate file from
the overlay but appears as part of the creative |
Up to 2.2 MB for non polite
streaming |
User initiated (on Click) /
Publisher set user expectation |
Max 30 seconds |
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Video skyscraper |
A flash skyscraper advert that
detects the user's connection speed and plays an appropriate video in the
flash (.swf) file format |
The video is a separate file from
the overlay but appears as part of the creative |
Up to 2.2 MB for non polite
streaming |
User initiated (on Click) /
Publisher set user expectation |
Max 30 seconds |
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Enhanced in page |
Enhanced banner |
A flash banner ad that is able
too load additional swf files of up to 100K in total after the host web page
has loaded |
Discuss with publisher |
Discuss with publisher |
User initiated (on click) /
Publisher set user expectation |
Max 30 seconds |
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Enhanced button |
A flash button ad that is able
to load additional swf files of up to 100K in total after the host webpage
has loaded |
Discuss with publisher |
Discuss with publisher |
User initiated (on click) /
Publisher set user expectation |
Max 30 seconds |
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Enhanced rectangle |
A flash rectangle ad that is
able to load additional swf files of up to 100K in total after the host web
page had loaded |
Discuss with publisher |
Discuss with publisher |
User initiated (on click) /
Publisher set user expectation |
Max 30 seconds |
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Enhanced skyscraper |
A flash skyscraper advert that
is able to load additional swf files of up to 100K in total after the host
web page had loaded |
Discuss with publisher |
Discuss with publisher |
User initiated (on click) /
Publisher set user expectation |
Max 30 seconds |
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Labelling for rich media |
In page units other details |
Expandable creatives |
Flash creatives |
Controls |
Creatives |
Maximum file size for non-polite
ad content |
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| Rich
media notes |
Must have a close button for
expandable, overlay or popup |
The creative must have a non
transparent background |
Should "Snap back"
without delay if a user moves out of the creative area |
Should use "Click-Tag"
instead of "Click Through" |
All in page units can accommodate
expandable creatives. Any expansion must be user initiated |
Rich Media Creatives must degrade
gracefully e.g. deliverer an alternative gif, jpg for in page ad units.
Deliverer a blank 1x1 image delivered in place of overlays and other 1x1
delivered ads |
Streaming size (up to 2.2 MB) |
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RBI-UK Online creative specifications |
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Format Category |
Type |
Format (WxH) Standard size and
maximum physical expansion size |
Option |
File size (Initial file downloads
only) |
Audio/Vision Initiation |
Animation length |
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| In
Stream units |
In Stream/Video units (Broadband
Video Commercials) |
Served from MPU slot and or other
positions. Please discuss with your RBI contact. |
Can be served out of all the
over the page and in page units |
Usually in page. Exception list
to be send to 3rd party server. i.e. Editorial content, Adtech, DFP etc |
Encoding bit rate = recommended
minimum of 200kbps, Panel aspect ratio = 4:3 aspect ratio (e.g. 400x300) or
16:9 (e.g. 720x480). |
User initiated (on click) /
Publisher set user expectation |
Max 30 seconds |
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Placement |
Panel Size |
Commercial Length |
Frequency Capping |
Content to Commercial Ratio |
Surrounding Advertising |
Controls |
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| In
stream units notes |
The following placements may be
available (publisher specific): Pre Roll = Before content, Mid roll = During
content, Post Roll = After content. (Content may include streaming video,
animation and gaming in an interactive environment) |
Recommended minimum of 300 x 225.
Allowing for BVC to fit into the IAB's 300x250 standard ad unit (with room
for a 25 pixel tall control bar) |
Pre and Mid roll = up to 30
seconds. Post roll = No minimum or maximum |
Since these are user initiated
content experiences, no capping |
Publisher specific, maximum of 3
times looped content |
Synchronized banners or text
links may appear in close proximity to commercial. IAB standard ad sizes
recommended |
Host initiated play and audio,
Start/Stop and volume on/off controls required, Fast forward disabled through
ad play |
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RBI-UK Online creative specifications (Close and reminder) |
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Formats |
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| Close
button (Applies to formats specified) |
Applicable for the
following ad formats floating ad,
commercial break, push down ad, expandable banner, window ad and floating ad |
Close button must have non transparent background |
Delayed appearance of the close
button is not allowed |
The minimum close button size is
20x20 pixels |
Close button should have close
text |
Close button should have X symbol |
Close button location should be
top right |
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| Reminder
(Applies to formats specified) |
Applicable for the following ad
formats: floating ad, commercial break |
Floating reminder max dimensions
200x200 |
Max play duration for reminder:
30 seconds |
Reminder audio must be user
(mouse click) initiated |
Close button should have close
text |
Close button should have X symbol |
Close button location should be
top right |
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RBI-UK network site
list |
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Buttons (120x60) |
Banner (468x60) |
Sky (120x600) |
Wide Sky (160x600) |
Leader board (728x90) |
Pop up/Overlay |
MPU (300x250 and 336x280) |
Expandable |
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| Kellysearch |
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x |
x |
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x (Small 200x200) |
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| OpticianOnline |
x |
x |
x |
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x |
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x |
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| Bankers
Almanac |
x |
x |
x |
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x |
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| Farmers
Weekly Interactive |
x |
x |
x |
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x |
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x |
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| Caterersearch |
x |
x |
x |
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x |
x |
x |
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| Travel
Weekly |
x |
x |
x |
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x |
x |
x |
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| Gazetteers |
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x |
x |
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| Community
Care |
x |
x |
x |
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x |
x |
x |
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| Electronics
Weekly |
x |
x |
x |
x |
x |
x |
x |
x |
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| Microscope |
x |
x |
x |
x |
x |
x |
x |
x |
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| New
Scientist |
x |
x |
x |
x |
x |
x |
x |
x |
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| Contract
Journal |
x |
x |
x |
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x |
x |
x |
x |
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| Euro
Property |
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x |
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| Flight
Global |
x |
x |
x |
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x |
x |
x |
x |
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| Computer
Weekly |
x |
x |
x |
x |
x |
x |
x |
x |
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| ICIS |
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x |
x |
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x |
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| Personnel
Today |
x |
x |
x |
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x |
x |
x |
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| Retail
Choice |
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x |
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| EGPL |
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x |
x |
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x |
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| EGI |
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x |
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| Road
Transport |
x |
x |
x |
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x |
x |
x |
x |
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| TruckNetUK |
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x |
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| The
Lancet |
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x |
x |
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| Hairdresser's
Journal |
x |
x |
x |
x |
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x |
x |
x |
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| Zibb |
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x |
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| Ad unit by size: |
x = yes |
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